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He loves me, he loves me not (#39)

Horm Stories #39

Did you know that the legends surrounding the daisy, the flower that is plucked petal by petal with the chant “loves me, loves me not,” are both fascinating and ancient? One widely accepted version traces this tradition back to the Middle Ages, a time when flowers served as eloquent symbols of secret messages and unspoken desires.

It is said that young women used the daisy as a “flower of destiny” to respond to declarations of love. If the sentiment was reciprocated, the maiden would grant her suitor the privilege of adorning his coat of arms with the daisy, a symbol of a budding and acknowledged romance.

If, instead, her answer was uncertain, the lady would wear daisies in her hair, signaling that her decision had not yet been made. This gesture of ambiguity gave the suitor the opportunity to further demonstrate his worth and devotion. In this way, each petal plucked became a fragment of hope or suspense, in a ritual that intertwined playfulness, symbolism, and subtle romantic psychology.

It was the desire to capture the timeless elegance of daisies, combined with the magic of their symbolism, that inspired the renowned architect Mario Botta to create, for Horm, a design masterpiece capable of evoking profound and suspended emotions.

Thus was born Mamanonmama, a collection comprising five mirrored petals, sculpted from premium solid black willow, designed to be arranged together or individually on a table or wall. Each petal invites the viewer to relive the enchantment and anticipation of lovers, turning every reflection into a fragment of suspended emotion.

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